I was invited to wait my wife's mother day celebration recently in a rather secluded Chinese sea food restaurant located somewhere in Ulu Ampang. Obviously, I was initially a bit anxious whether to just accept the invitation for I resented having to search around for a place I am not familiar and never been before. However, I was happy by the simple looking for the place not so much to its good location but because of the option of various signages that make it simple for me to look for the place. The option of ample car space upon arrival also help to ease my anxiety whether it was safe to drive my 5 months new car there in the first place. As i entered the restaurant I witnessed more visible on site interior signs, cards, etc of all size/shape all strategically placed to ensure customers feel at ease, know how to get to the rest room, where we can get additional forks/spoons, price list and different dishes to choose from.electricians southwest dallas dallas
On top of physical interior signs, there are also pictures of the owner taken with Vips, satisfied celebrities, officials and also trophies/food certificates that further reinforce products you can food and safety there. What I like most is the restaurant even provide details of all of the fish available so we know the and makeup of the fish we intend to consume.
Signage is used by Companies in their daily business operations as a form of marketing. If used effectively, signage will advertise the company name, provide information about goods or services, and increase sales. Although the food there are not really fantastic but that this owner used signages/notices/ Here are pointers i always have gathered from my stop by at this restaurant.
Signage should provide more than visibility
According to Wikipedia signage is any kind of visual graphics created to display information to a particular audience. This is typically described in the form of way finding information in places such as streets or inside/outside of buildings. The most basic function of a sign is to provide direction and identity of the business. Another factor that is important is to place the sign in strategic location that can be easily view even when someone is driving.
Signage should be wonderfully made and placed
Your signage must have instant impact anywhere, anytime and able to convey your message simply and effectively. Most of us enjoy a good and clear signage/poster that can help spread the word about that products or services. Whether it s about cars, electronic devices or even condoms, a good signage can make your worktime better and it can also be a source of inspiration for you. I am always on the look out for such signages that not just provide information but also add more colour to our surrounding. Certainly what this restaurant has provided me with one of the most creative, smart and clever messages that I've noted in recent time. They have used some simple but great techniques and ideas in all of these signages/posters and I think they are brilliant!
Signage need not be hi-tech to be hi-touch
Signage helps companies provide specific information about the company, such as hours of operation or upcoming sales. It can also help build relationships with customers, by showcasing special information such as community involvement. Looking at the simplicity and clever use of different signages, cards and notice board, this restaurant has proven that one need not be hi-tech to be high-touch. At least this restaurant has proven that traditional business is not entirely broken by the digital innovation. It is important is to provide right information at the right place and right quantum that meet the needs of your customers. All the stuff will do no good if they are used excessively and becoming a pain to your customers. The basic ingredients of under promising but over delivering is still the best saying.
That is why, the value of signage cannot be ignored, and much of time and money is dedicated to obtaining the perfect signage for the organization. Having the right mix of signage and great customer service clearly help customers to see you as the only one that provides a solution to their problem.
In conclusion, your signage must delivers the message clearly, confirm your credibility, hooks up customers, motivates them to be your repeat customers. This restaurant certainly understand the needs and wants of its customers and prospects. I don't know about others but I am sure this will not be my last visit there.