Skate boarding has become a popular extreme sport that is far taken out of its days in the underground. Skate boarding is now part of mainstream culture with all tasks of the skate boarding lifestyle infiltrating our everyday lives. From Tony Hawk computer games to the Simpsons movie it has become part of popular culture. One of the big success stories of skate boarding has been the change of skate clothing brands into standard stores. Skate clothing brands from Vans, Etnies shoes and Volcome clothing can all be found in standard sports shops.Hugo boss
Clothing brands like Volcome clothing and Vans shoes were originally founded by people that were involved in sports like skate boarding and surfing. Thanks to their understanding of these sports it has allowed them to produce skate clothes that meet the needs of the average skateboarder and participate in the skate clothes style. It's resulted in many of the top clothing brands producing innovative designs that have attracted the attention of those outside of their key market.
Etnies shoes are a skate boarding brand that was started by a professional skateboarder from Spain and Volcome clothing was started by a couple of skate and snowboarding fans. Etnies shoes have gone on to produce the most respected and trusted skate shoes whilst Volcome have become the options brand of the slopes with the Volcome ideal range. Both these skate boarding clothing brands are proof that by designing clothes and footwear to increase performance for a specific sport you can create a successful clothing brand. DC Skate Shoes are another skate clothing brand that spends a large number of research and development of DC footwear.
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